Ess & Noi was born from a shared vision between two creators—Shradha Jain, a force in high fashion, and Binoy Shah, a legacy jeweller with deep roots in craftsmanship. Together, they have built a brand that redefines luxury jewellery for the modern woman, combining artistry with accessibility.

Shradha & Binoy

Shradha’s background in fashion design gives Ess & Noi its bold, chic edge. Ess & Noi is a moment captured, a reflection of her instinct for creating timeless designs with a modern twist. Shradha brings with her a high-fashion aesthetic, drawn from years of working with some of the world’s leading designers, but she has never been content with just following trends. For her, jewellery is an extension of the self—a way to express inner confidence, elegance, and individuality.

Binoy, on the other hand, grew up in a family of fine jewellers, where he learned the intricate art of crafting pieces that stand out. His attention to detail and reverence for quality infuses every Ess & Noi creation with depth and character.

Whether it’s a statement cuff for a destination wedding, or earrings for a glamorous sundowner, at Ess & Noi, every design invites the wearer to Own the Moment. This isn’t jewellery that demands attention—it naturally draws it. Luxurious, but never pretentious. Bold, but always refined. Ess & Noi is for those who want their jewellery to reflect not just their style, but their soul. The stag logo represents strength, beauty, and grace—qualities that resonate deeply with the Ess & Noi woman.

At the heart of the brand is the perfect balance between Shradha’s modern eye for fashion and Binoy’s heritage of craftsmanship. Together, they have created a line of demi-fine jewellery that speaks to the empowered, confident woman—a woman who owns her style, her moments, and her story.

Ess & Noi’s commitment to sustainability goes beyond the craftsmanship of each piece. To ensure your jewellery endures, we offer complimentary repairs within the first year of purchase, allowing you to enjoy your pieces to the fullest.