Frequently Asked Questions

Ess & Noi’s demi-fine jewellery is crafted with high-quality materials, including 24 carat gold plating. Each piece is handcrafted by skilled artisans, blending modern luxury with timeless elegance.

To maintain the beauty and longevity of your Ess & Noi jewellery, follow these care tips:

  • Avoid Water: Remove jewellery before swimming, bathing, or exercising to prevent damage.
  • Keep Away from Chemicals: Apply perfumes, hairspray, and makeup prior to wearing your jewellery.
  • Proper Storage: Store in a soft pouch or separate compartment to avoid scratches and tangling. Keep away from moisture and sunlight.
  • Gentle Cleaning: Use a soft, lint-free cloth to wipe your jewellery after wearing.
  • Maintenance: We offer complimentary repairs within the first year of purchase for added longevity. (No replating but repairs, as 24-carat plating usually never wears off.)

While the 24-carat gold plating may fade slightly over time with regular wear, proper care can preserve its lustre. Complimentary repairs are available within the first year. (No re-plating.)

Yes, we provide complimentary repairs within the first year. Simply contact us for any repairs or to refresh your jewellery’s finish. (No replating.)

We only accept returns if your product arrives damaged or defective. Please reach out within 48 hours of receiving your order for a repair, replacement, or refund.

Yes, we ship worldwide. Delivery times for orders within India and international orders vary based on location. Shipping rates are calculated at checkout. (Internal deliveries may take up to 15 days depending on the region. Customs duties and taxes may occur due to the regulations of the destination country, and the receiver will be responsible for any extra charges.)

You will receive an email with a tracking number once your order has been dispatched, allowing you to track the delivery status. (Do we have a WhatsApp app option or is it a separate plug-in?)

Yes, our jewellery is made with high-quality, skin-friendly materials suitable for those with sensitive skin.

All pieces are handcrafted by skilled artisans, combining traditional craftsmanship with modern design for unique, elegant creations.

General Questions about Demi-Fine Jewellery

Demi-fine jewellery bridges the gap between fine and fashion jewellery. Known for its timeless elegance, it is typically crafted from brass, a challenging metal to cast, offering a balance of quality and affordability.

Fine jewellery is crafted from solid precious metals like gold or platinum and features precious stones like diamonds, making it more expensive and durable. Demi-fine jewellery, on the other hand, uses gold plating or vermeil over base metals, providing a more affordable yet elegant and durable alternative.

Demi-fine jewellery often features gold vermeil, which is a thick layer of real gold, usually 18 to 24 karats, applied over brass or other materials. However, the entire piece is not solid gold.

It combines luxury aesthetics with quality craftsmanship at an accessible price point, making it both refined and affordable.

Demi-fine jewellery is more durable and hypoallergenic compared to costume jewellery, which often uses inexpensive base metals that tarnish easily and may cause allergic reactions.

Yes, demi-fine jewellery is designed for everyday wear. However, care must be taken to avoid exposing it to harsh chemicals, excessive moisture, or abrasive activities.

With proper care, demi-fine jewellery can last several years. Its longevity also depends on the thickness of the gold plating and the quality of the materials used.

While it is not a financial investment like fine jewellery, demi-fine jewellery is an excellent choice for high-quality, stylish pieces at a more affordable price.

Yes, it is suitable for daily wear. However, avoiding contact with water, lotions, and perfumes helps preserve its plating and lustre.

Common materials include brass plated with 24-carat gold, sterling silver, gold vermeil, and semi-precious stones such as topaz, citrine, or amethyst.

About 24K Gold-Plated Jewellery

It refers to a thin layer of 24-karat gold electroplated onto a base metal, such as brass or sterling silver. The 24K denotes the purity of the gold used in the plating.

The thickness typically ranges from 0.5 to 2.5 microns. Brass jewellery often has a 0.5-micron layer for enhanced durability, while vermeil pieces usually have thicker plating for greater resilience.

Yes, the plating is made of real 24K gold. However, the base of the jewellery is usually not made of gold.

The longevity depends on the thickness of the plating and how often the jewellery is worn. Thicker plating can last several years with proper care.

Over time, the base metal may show through the gold layer if the plating wears off. Exposure to moisture, chemicals, and rough handling can speed up tarnishing.

Yes, the plating can fade with frequent wear or improper care. It’s essential to keep the pieces dry and avoid harsh chemicals.

To prolong its life, store it in a dry place, away from moisture. Clean it with a soft cloth and avoid wearing it during activities that may scratch or expose it to chemicals.

Yes, gold-plated jewellery can be replicated to restore its appearance. This service is typically offered by jewellers.

Not necessarily. While gold itself is hypoallergenic, the base metal beneath the plating may not be.

It can, depending on the base metal and if the plating wears off. If the base is made of copper or alloys, contact with skin oils and sweat can lead to green discolouration.

24K gold-plated jewellery is generally safe. However, for extremely sensitive skin, it’s better to choose pieces with a thicker gold plating or a hypoallergenic base.

The difference lies in gold purity. For example, 18-karat gold contains 75% pure gold mixed with alloys, resulting in a more durable finish and a subtler hue. In comparison, 24-karat gold is 100% pure, softer, and displays a richer, more vibrant yellow tone.

Durability and Quality

It’s moderately durable, but less so than solid gold or thicker vermeil pieces. Durability depends on the thickness of the plating and how often it is worn.

Clean it gently with a soft cloth after each wear, and avoid contact with lotions, perfumes, and harsh chemicals. Store it in a cool, dry place to prevent tarnishing.

It’s not recommended. Exposure to water, especially chlorinated or saltwater, can wear down the plating over time, leading to tarnishing or fading.

Store it in an airtight container away from moisture, clean it gently after use, and avoid exposing it to perfumes, sweat, or chemicals.

Store it in a dry, cool place, preferably in a cloth pouch or airtight container. Keep it separate from other jewellery to avoid scratches.

Yes, it can withstand daily wear if handled with care, but it may wear out faster if exposed to rough handling, water, or chemicals regularly.

Solid gold is far more durable and resistant to tarnishing. Gold plating, especially 24K, can wear off over time, revealing the base metal beneath.

24K gold plating is considered more luxurious due to its higher gold purity, resulting in a richer, brighter yellow tone.

The jewellery only has a thin layer of 24K gold, with a base made of more affordable metals. This significantly reduces the cost compared to pieces made entirely of solid gold.

Style and Design

Yes, 24K gold plating can closely resemble solid gold if the plating is done well. High-quality plating techniques provide a lustrous and rich appearance, but its lighter weight and potential fading over time may distinguish it from solid gold.

Current trends include minimalistic designs, bold chain links, sculptural earrings, stackable rings, and jewellery incorporating natural motifs or geometric shapes. Layerable necklaces and ear cuffs are also popular.

Absolutely. Layering is a popular styling approach. Mix different chain lengths and ring styles to create a versatile and personalised look.

Yes, depending on the design. Statement pieces with intricate craftsmanship or set with gemstones can elevate a formal outfit, offering an elegant yet accessible alternative to fine jewellery.

Definitely, simple, versatile designs in 24K gold-plated jewellery can complement everyday looks effortlessly, adding subtle luxury to casual and workwear.

Mixing metals is fashionable and often adds dimension to a look. Combine 24K gold-plated pieces with sterling silver or rose gold jewellery to create a modern, eclectic style.

Stones commonly used include semi-precious gems like amethyst, citrine, topaz, moonstone, and freshwater pearls. Some designs may also feature cubic zirconia or synthetic gems for an affordable yet elegant option.

Consider your wardrobe, colour preferences, and daily activities. Choose minimalistic pieces for versatility, bolder designs for a statement, or gemstone-accented jewellery for added elegance.

Sustainability and Ethical Practices

It depends on the manufacturing process and the sourcing of materials. Some brands focus on sustainable production by using recycled metals and ethical practices.

While it uses fewer raw materials than solid gold, the process itself can have environmental impacts, especially regarding mining and electroplating techniques. Look for brands that prioritise eco-friendly methods and recycled gold.

Using electroplating, a layer of 24K gold is applied to the base metal, which is typically brass or sterling silver. The thickness of the gold layer varies, affecting both durability and visual appeal.

This varies by brand. To ensure ethical production, determine whether the company sources its gold and base metals from responsible suppliers or uses recycled materials.

Gold-plated jewellery is not typically recycled through conventional processes. However, some brands may offer take-back programs to recycle or upcycle the pieces.

Purchasing and Gifting

Numerous retailers and brands sell 24K gold-plated demi-fine jewellery through luxury marketplaces, brand websites, and specialised jewellery e-commerce platforms.

Indeed, 24K gold-plated jewellery makes a sophisticated yet reasonably priced present. It is appropriate for events like birthdays, anniversaries, and celebrations due to its aesthetic appeal and range of styles.

Although customisation is not possible, they do have a range of classic and stylish products.

Use a ring sizer or go to a jewellery store to get an exact measurement of your ring size. To guarantee a comfortable fit, take into account the design and the fit (loose or tight).

24K gold-plated jewellery can be a lavish wedding choice, especially sets or statement pieces with gemstones. It provides a sophisticated appearance at a more affordable price.

Look for the thickness of the plating (measured in microns), quality of the base metal, craftsmanship, and brand reputation. Both appearance and durability are impacted by these factors.

Certain brands provide warranties that address plating problems or manufacturing flaws. Find out the exact warranty terms from the brand or retailer.

Indeed, a lot of stores provide discounts to first-time customers or during sales events. For information on sales and promotions, follow brands or subscribe to newsletters.

Care and Maintenance

Use a gentle, lint-free cloth to clean it. Use a mild soap and warm water for a deeper clean. Abrasive materials that might scratch the plating should be avoided.

Abrasive cleaners, harsh chemicals, and ultrasonic cleaners should be avoided. Cleaning product chemicals have the potential to erode gold plating.

Traditional polishing techniques should be avoided since they can remove the gold layer. To bring back the shine, use a microfiber cloth to gently buff.

Clean it whenever you see dirt or tarnish accumulation, or every few months. Items that are worn every day may require more frequent cleanings.

To avoid scratches, keep each piece in a soft pouch or distinct compartment. Keep it out of direct sunlight and humidity.

It is not advised because exposure to moisture, saltwater, and chlorine can tarnish the plating more quickly.

To keep perspiration and friction from damaging the plating, it is best to avoid wearing it while engaging in strenuous physical activity.

Yes, the plating may tarnish or fade as a result of using lotions, perfumes, and other cosmetics. Before putting on jewellery, apply these products and let them dry fully.

Comparisons and Alternatives

Compared to ordinary gold plating, gold vermeil is more durable and superior because it uses a thicker layer of gold (typically 2.5 microns or more) over a sterling silver base.

Though the plating may eventually wear off, 24K gold-plated jewellery offers a more opulent look at a lower cost than solid gold, which is more valuable and long-lasting.

Gold-filled jewellery is more durable than regular gold plating because it has a thicker layer of gold bonded to a base metal, but it is typically not as bright as 24K plating.

24K gold-plated jewellery is more valuable and long-lasting than gold-tone jewellery, which only has a gold-coloured finish and no real gold content.

It depends on your budget, durability, and colour preferences. While 24K gold plating offers a richer appearance but may require more maintenance, sterling silver offers long-lasting durability.

Indeed, the colour of 24K gold plating is richer and more vivid than that of lower-karat plating, which can be warmer or paler.

It is a desirable choice for people looking for luxury on a tight budget because it provides the appearance of solid gold without the high price.